Project First Light

Nine in ten want to.
Only one in seven can.

Almost everything the world spends on breastfeeding is spent after something has already gone wrong. We spend it in pregnancy, while the outcome can still be changed. Ten thousand Australian women, prepared, supported, and their outcomes measured, to build the evidence this country does not have.

Australia is small enough to prove it, and rigorous enough to trust it. What we prove here becomes the playbook for the world.